Designer, researcher, strategist, photographer, director, vlogger, writer......
I am curious about human minds.
I love to put a smile on people's face.
I do marketing and UX design.
I love creating works that can preserve a certain moment, story or emotion.
Gender equity and inclusive designs light up my heart.
1997, Taipei and Seattle.
Aug 2021 - present
Brand & Marketing Coordinator / Seattle Credit Union
Optimize on-page and off-page SEO by keyword research, technical SEO audits, and content marketing
Manage, design, and optimize content for website and social media that ensures smooth user experience, educates the audience, and builds brand image
Manage paid ads to increase web traffic and conversions for multiple products and campaigns
Create visual designs for multiple online and offline channels
Collaborate cross-department to support all marketing needs
Key results: Website monthly users grew by 54% and monthly total pageviews grew by 59%
Key tools: Google Analytics, Google Ads, CMS, HTML/CSS, SEMrush, Canva
Aug 2020 - Dec 2020
Social Media Manager / Restart Partners, Seattle (remote)
Managed Facebook ad campaigns that encouraged mask wearing, social distancing and other behaviors that helped the Washington and Oregon communities recover from the COVID crisis
Drew qualitative insights from comments that directed future messaging and content strategy
Jun 2020 - Sep 2020
Content Marketing Strategist / CakeResume, Taipei
Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees
Nov 2019 - Jun 2020
Event & Marketing Intern / UW CoMotion, Seattle
Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing
Supported events such as startup workshops through coordination and promotion
Sep 2018 - Feb 2019
PR Intern / Edelman Public Relations, Taipei
Supported PR campaigns for global financial and technology companies, through media reports, industry investigations, and proposal development
Developed practical skills and experiences on marketing and communication strategies
Jul 2017 - Jan 2018
Event & Marketing Intern / NTU Entrepreneur Center, Taipei
Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants
Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony
Sep 2019 - Jun 2021
Communication in Digital Media
University of Washington
Sep 2015 - Jun 2019
Department of Business Administration
National Taiwan University
Feb 2018 - Jun 2018
College of Management
University of Lausanne, Switzerland