Storyteller

Ai-Heng

Ashley

Lee

 

Designer, researcher, strategist, photographer, director, vlogger, writer......

I am curious about human minds.

I love to put a smile on people's face.

I do marketing and UX design.

I love creating works that can preserve a certain moment, story or emotion.

Gender equity and inclusive designs light up my heart.

1997, Taipei and Seattle.

 

Work Experience

Aug 2021 - present

Brand & Marketing Coordinator / Seattle Credit Union

  • Optimize on-page and off-page SEO by keyword research, technical SEO audits, and content marketing

  • Manage, design, and optimize content for website and social media that ensures smooth user experience, educates the audience, and builds brand image

  • Manage paid ads to increase web traffic and conversions for multiple products and campaigns

  • Create visual designs for multiple online and offline channels

  • Collaborate cross-department to support all marketing needs

  • Key results: Website monthly users grew by 54% and monthly total pageviews grew by 59%

  • Key tools: Google Analytics, Google Ads, CMS, HTML/CSS, SEMrush, Canva

Aug 2020 - Dec 2020

Social Media Manager / Restart Partners, Seattle (remote)

  • Managed Facebook ad campaigns that encouraged mask wearing, social distancing and other behaviors that helped the Washington and Oregon communities recover from the COVID crisis

  • Drew qualitative insights from comments that directed future messaging and content strategy

Jun 2020 - Sep 2020

Content Marketing Strategist / CakeResume, Taipei

  • Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views

  • Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency

  • Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees

Nov 2019 - Jun 2020

Event & Marketing Intern / UW CoMotion, Seattle

  • Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing

  • Supported events such as startup workshops through coordination and promotion

Sep 2018 - Feb 2019

PR Intern / Edelman Public Relations, Taipei

  • Supported PR campaigns for global financial and technology companies, through media reports, industry investigations, and proposal development

  • Developed practical skills and experiences on marketing and communication strategies

Jul 2017 - Jan 2018

Event & Marketing Intern / NTU Entrepreneur Center, Taipei

  • Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants

  • Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony

 

Education

Sep 2019 - Jun 2021

Master

Communication in Digital Media

University of Washington

Sep 2015 - Jun 2019

Bachelor

Department of Business Administration

National Taiwan University

Feb 2018 - Jun 2018

Exchange

College of Management

University of Lausanne, Switzerland

 

Reach me at  leeaiheng@gmail.com,

or find me on:

  • LinkedIn - Black Circle
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  • Facebook - Black Circle
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