Ai-Heng

Ashley

About Me

Designer, researcher, strategist, photographer, director, vlogger, writer......

I am curious about human minds.

I love to put a smile on people's face.

I do marketing and UX design.

I love creating works that can preserve a certain moment, story or emotion.

Gender equity and inclusive designs light up my heart.

1997, Taipei and Seattle.

Work Experience

Jul 2022 - present

Marketing Specialist / Allen Institute for AI

Handle all marketing needs for Semantic Scholar, an AI-powered research tool (www.semanticscholar.org)
Create, track, and iterate email campaigns and on-page messages to increase user engagement and retention
Optimize website landing pages for better SEO and user experience
Manage Semantic Scholar’s Twitter account

Aug 2021 - Jun 2022

Brand & Marketing Coordinator / Seattle Credit Union

Optimize on-page and off-page SEO by keyword research, technical SEO audits, and content marketing
Manage, design, and optimize content for website and social media that ensures smooth user experience, educates the audience, and builds brand image
Manage paid ads to increase web traffic and conversions for multiple products and campaigns
Create visual designs for multiple online and offline channels
Collaborate cross-department to support all marketing needs
Key results: Website monthly users grew by 54% and monthly total pageviews grew by 59%
Key tools: Google Analytics, Google Ads, CMS, HTML/CSS, SEMrush, Canva

Aug 2020 - Dec 2020

Social Media Manager / Restart Partners, Seattle (remote)

Managed Facebook ad campaigns that encouraged mask wearing, social distancing and other behaviors that helped the Washington and Oregon communities recover from the COVID crisis
Drew qualitative insights from comments that directed future messaging and content strategy

Jun 2020 - Sep 2020

Content Marketing Strategist / CakeResume, Taipei

Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees

Nov 2019 - Jun 2020

Event & Marketing Intern / UW CoMotion, Seattle

Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing
Supported events such as startup workshops through coordination and promotion

Sep 2018 - Feb 2019

PR Intern / Edelman Public Relations, Taipei

Supported PR campaigns for global financial and technology companies, through media reports, industry investigations, and proposal development
Developed practical skills and experiences on marketing and communication strategies

Jul 2017 - Jan 2018

Event & Marketing Intern / NTU Entrepreneur Center, Taipei

Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants
Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony

Education

Sep 2019 - Jun 2021

Master

Communication in Digital Media

University of Washington

Sep 2015 - Jun 2019

Bachelor

Department of Business Administration

National Taiwan University

Feb 2018 - Jun 2018

Exchange

College of Management