Storyteller
Ai-Heng
Ashley
Lee
Designer, researcher, strategist, photographer, director, vlogger, writer......
I am curious about human minds.
I love to put a smile on people's face.
I do marketing and UX design.
I love creating works that can preserve a certain moment, story or emotion.
Gender equity and inclusive designs light up my heart.
1997, Taipei and Seattle.
Work Experience
Jul 2022 - present
Marketing Specialist / Allen Institute for AI
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Handle all marketing needs for Semantic Scholar, an AI-powered research tool (www.semanticscholar.org)
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Create, track, and iterate email campaigns and on-page messages to increase user engagement and retention
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Optimize website landing pages for better SEO and user experience
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Manage Semantic Scholar’s Twitter account
Aug 2021 - Jun 2022
Brand & Marketing Coordinator / Seattle Credit Union
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Optimize on-page and off-page SEO by keyword research, technical SEO audits, and content marketing
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Manage, design, and optimize content for website and social media that ensures smooth user experience, educates the audience, and builds brand image
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Manage paid ads to increase web traffic and conversions for multiple products and campaigns
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Create visual designs for multiple online and offline channels
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Collaborate cross-department to support all marketing needs
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Key results: Website monthly users grew by 54% and monthly total pageviews grew by 59%
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Key tools: Google Analytics, Google Ads, CMS, HTML/CSS, SEMrush, Canva
Aug 2020 - Dec 2020
Social Media Manager / Restart Partners, Seattle (remote)
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Managed Facebook ad campaigns that encouraged mask wearing, social distancing and other behaviors that helped the Washington and Oregon communities recover from the COVID crisis
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Drew qualitative insights from comments that directed future messaging and content strategy
Jun 2020 - Sep 2020
Content Marketing Strategist / CakeResume, Taipei
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Optimized SEO and created content marketing campaigns that educated job seekers, contributing to 5000+ unique page views
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Built content tracking systems and branding guidelines that improved teamwork effectiveness and efficiency
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Directed marketing campaign for 2020 Tech Career Fair through social media and email marketing, attracting 1500+ paid attendees
Nov 2019 - Jun 2020
Event & Marketing Intern / UW CoMotion, Seattle
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Executed content marketing on website, e-newsletters, social media and printed materials through strategic planning, researching, copywriting and visual designing
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Supported events such as startup workshops through coordination and promotion
Sep 2018 - Feb 2019
PR Intern / Edelman Public Relations, Taipei
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Supported PR campaigns for global financial and technology companies, through media reports, industry investigations, and proposal development
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Developed practical skills and experiences on marketing and communication strategies
Jul 2017 - Jan 2018
Event & Marketing Intern / NTU Entrepreneur Center, Taipei
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Coordinated ‘NTU Startup Demo Day’ that exhibited 32 startup teams, attracting 318 participants
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Organized and executed internal events, including opening and closing ceremony, happy meal, and graduation ceremony
Education
Sep 2019 - Jun 2021
Master
Communication in Digital Media
University of Washington
Sep 2015 - Jun 2019
Bachelor
Department of Business Administration
National Taiwan University
Feb 2018 - Jun 2018
Exchange
College of Management
University of Lausanne, Switzerland
Reach me at leeaiheng@gmail.com,
or find me on: