Content Marketing & SEO
I have spent more than 6 months working on content marketing campaigns for CakeResume, a startup that offers an online resume builder and a job platform.
Research: SEO & Competitors
Before writing the actual blog posts, I start by conducting keyword research regarding the topic using Google Search Console and aHrefs. After creating a list of popular terms that people are interested in learning, I then scroll through some competitor websites with the top rankings regarding those keywords. I learn from their structure and content. Or, I sometimes conduct quick interviews to understand people's concerns and questions regarding the topic.
Writing: Meet Audience Needs
When I write blog posts, I focus on what our audience needs and wants to know. I make sure the structure and layout are easy to understand and easy to digest. I also make sure the wordings and images I use are inclusive in terms of race and gender. I enjoy creating content that is valuable and helpful to the audience.
Here are a few of my articles, in both English and Mandarin:
(Find more at https://www.cakeresume.com/editors/ashley-lee)
